The text DON SIMON is written in large, elegant, black capital letters on a light gray background.
A group of smiling people clink glasses of red wine together outdoors in a vineyard. The scene is festive, with a mosaic border and the text Don Simon Seleccion in the upper left corner.
Three Don Simon sparkling wine bottles (Extra Dry, Brut, Rosé Brut) on display with a blurred background of people socializing and string lights, alongside the text: “New Lightweight Plastic Bottles.”.
A group of smiling friends clink glasses of red sangria, with a Don Simon Sangria bottle in the foreground. Sunlight and water droplets create a festive, summer atmosphere.
A bottle of Don Simon Pineapple & Coconut juice sits on sand, surrounded by pineapples, coconuts, and palm leaves, with an ocean and blue sky in the background. Text reads: REAL FRESH. REAL FRUIT. REAL GOOD.

UNLEASH THE SPIRIT OF DON SIMON

Don Simon is a pioneering Spanish beverage brand, crafted with the finest raw materials to ensure exceptional quality. Established in Spain in the 1980s, it has grown to become one of the country’s leading beverage brands. Its diverse portfolio, from still wines and cava to sangria and fresh juice, offers a vibrant range of flavors for every occasion. Authentic and full of character, Don Simon celebrates its Spanish roots while delivering unforgettable experiences in every sip.

Three Don Simon Selección wine packages: a blue carton labeled Cabernet Sauvignon, a red mosaic-patterned glass bottle labeled Red Blend, and a green carton labeled Sauvignon Blanc.
The image shows the Don Simon Seleccion logo. Don Simon is written in large black letters, and Seleccion is in smaller gold letters underneath. The background is white.
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A bottle of Don Simon Selección Brut sparkling wine with gold foil on the neck and a round yellow label that reads NEW P.E.T. attached near the top.
The image displays the logo Don Simon Seleccion. Don Simon is written in large black capital letters, and Seleccion appears below it in smaller, gold capital letters. The background is white.
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A bottle of Don Simón Sangria with a red and white mosaic design label that reads Original Don Simón Sangria No1 in Spain. The sangria appears dark red in color.
The image shows the words Don Simon Sangria with Don Simon in black uppercase letters and Sangria in large, red, cursive script on a white background.
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Three bottles of Don Simon juice drinks in 1.5L sizes: Lemon & Lime (pale yellow), Lemon & Raspberry (bright blue), and Lemon & Strawberry (pink), each with fruit images on the label.
Gray logo with the words Don Simon in bold, uppercase letters, surrounded by an oval-shaped, stylized swoosh border.
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HISTORY

Garcia Carrión logo with GC in a diamond shape between the words Garcia and Carrion and the text Since 1890 below a horizontal line.

Spanish Roots

The CIV USA – García Carrión tradition behind Don Simon began in Jumilla in 1890, when our ancestors cultivated grapes in their own vineyards and produced wine in their own wineries. That same year, our great-grandfather built a remarkably large winery to meet growing demand from France, whose vineyards had been ravaged by phylloxera. This pioneering vision set the foundation for Don Simon, created in the 1980s to revolutionize the wine market by introducing the first high-quality table wine in carton packaging.

Since 1968, José García Carrión, alongside his son Luciano since 1997, has led García Carrión’s expansion into international markets, with Don Simon growing to include fruit juices, nectars, and sangria. For over 125 years and across five generations, we have remained committed to quality- in our products, our service, and our people- and are proud to bring the Don Simon legacy to the U.S. market.